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StarHub is ready for the demand crunch during the end of the EPL season

StarHub is ready for the demand crunch during the end of the EPL season

All of the EPL content you watch is streamed from this room that Encompass Digital Media calls "The Arena".

During a visit to StarHub’s broadcast partner, Encompass Digital Media’s broadcast facility, we heard from Johan Buse, Head of Consumer Business Group at StarHub, how the telco was ready for any spike in demand that could happen during the last day of the English Premier League (EPL).

Johan Buse, Head of Consumer Business Group at StarHub, explains the telco's philosophy of "Football for all".

This was despite the brouhaha caused by two separate problems that caused disruption issues for customers on the closing day of last season and on the opening day of this season.

Mark Wardle, VP Engineering & Operations, APAC at Encompass Digital Media

According to Buse, during the last weekend of last season, StarHub faced a satellite feed issue leading to a ripple effect when a surge of viewers tuned in and switched between channels resulting in the disruption. The issue on the opening day of this season was “unfortunate circumstances that only happen once in a million years”. A login issue occurred when too many people were logging into the StarHub TV app causing the vendor in charge of validating the user to experience something akin to a denial-of-service attack.

Since then, the telco has invested in new hardware and working to deliver constant upgrades to its StarHub TV boxes and app to ensure that disruptions don’t occur again.

One of the staff from Encompass Digital Media showing how they add advertising during a live match.

During the visit, Mark Wardle, VP Engineering & Operations, APAC at Encompass Digital Media, also demonstrated how Encompass added advertising to the centre circle during a match and demonstrated how technical issues from the source from England was handled.

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