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The best Amazon Black Friday deals to shop now (Singapore 2023)

The best Amazon Black Friday deals to shop now (Singapore 2023)

Note: First published on 15 November 2023, updated with new deals

As Black Friday and Cyber Monday (BFCM) 2023 approach, Amazon SG is ahead of the game, launching an eight-day shopping fiesta starting from 20 Nov 2023.With tech discounts going up to 50% off, Amazon Singapore’s BFCM sale is an early holiday treat for shoppers.

From coffee makers to wellness gadgets and home security devices, we’ve scoured the Amazon Black Friday deals to bring you the most tempting offers.

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In this article:

Best Black Friday tech dealsBest Black Friday home appliance and gadget dealsBest Black Friday health and wellness dealsBest Black Friday kids' toys and games dealsBest Black Friday Lego deals

What to expect in the Amazon SG Black Friday sale 2023

When: 20 – 27 November 2023

Amazon's 2023 BFCM sale, happening on 20 – 27 November 2023, promises a plethora of deals across various categories. Shoppers can anticipate significant savings on electronics, toys, home and kitchen appliances, and more from both local and international brands.

Tech essentials

Logitech: Up to 40% off essential tech accessoriesBose: Audio equipment up to 50% off for an immersive sound experiencePrism+: Up to 49% off monitors and TVsApple:Up to 20% offon Apple products, from Apple Watch and AirPods to MacBook Air and Apple TVEcho and Kindle: Up to 44% off Amazon's Echo and Kindle devicesSamsung Galaxy Watch: Up to 45% off Samsung Galaxy Watch and other accessories

Up to 70% off selected booksUp to 70% off international toy brands, such as Pokémon and Melissa andDougUp to 50% off Transformers, PlayDoh, Barbie, Hot Wheels

Amazon Fresh

Up to 40% off bundle deals on wines and champagne with Amazon FreshUp to 40% off Oral-B, Gillette and moreUp to 30% off, buy 4 get additional 20% off on San Pellegrino and Acqua Panna water and more

International Store

Up to 40% off selected items from Magic: The Gathering and Dungeons & Dragons from Amazon USUp to 30% off selected beauty items from Aveeno, Lubriderm and Neutrogena from Amazon USUp to 30% off selected apparel from Calvin Klein from Amazon US

Shop Amazon Black Friday sale

Best Amazon Black Friday deals to shop now

Best Tech Deals

Samsung T7 Portable SSD, 2TB

Compact, durable and with a massive 2TB capacity, it's perfect for on-the-go professionals and tech enthusiasts.

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Kindle Oasis

Enjoy extended reading sessions with the Kindle Oasis, featuring a glare-free display and long-lasting battery. Find more Kindle and Echo deals here

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Apple Watch Series 8

$549.00 $749.00 27% off

Explore health like never before with Apple Watch Series 8 — your go-to for vital health insights, innovative safety tools, and seamless connectivity — all in a robust package. Read our review

Find more Apple deals here

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Sennheiser CX True Wireless Earbuds

Engineered with German-made 7mm TrueResponse transducers, they deliver high-fidelity sound, supported by a broad Bluetooth codec range for flawless audio.

Fit is key for sound perfection, and these earbuds come with multiple tips to ensure a snug, noise-cancelling fit. Plus, enjoy up to 27 hours of music with the included charging case. Find more wireless earbuds deals

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Bang & Olufsen Beosound A1 2nd Gen Waterproof Bluetooth Speaker

This compact speaker packs a punch with a peak power of 2×140 watts, delivering the signature Bang & Olufsen sound that's as powerful as it is crystal clear.

With a battery life of up to 18 hours, this lightweight speaker is resistant to both dust and water and is your perfect companion for BBQ nights, shower jams or cosy home gatherings.

Featuring built-in voice control and Amazon Alexa, it puts the power of effortless control right in your hands — or your voice.

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Gadgets for the Home

Philips 2-in-1 Dehumidifier 5000 Series

The Philips 2-in-1 Air Dehumidifier 5000 Series has a digital humidity sensor and special laundry mode to help dry clothes, which will be especially useful for this rainy weather.

Not only can it dehumidify up to 25L per day, but it also purifies air with its VitaShield IPS technology. Worth the investment? We think so.

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Mistral Mimica Standing Fan with Remote Control

With 12 speed selections, this fan’s like a DJ for your air – spin the dial and find your perfect airwave. From a gentle breeze to a gusty wind, you can control the climate with a single remote.

And for those who forget to switch off their fans, you’d be glad to know it comes with an 8-hour programmed timer. Also, don't worry about noise. This fan’s as quiet as a library.

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TP Link Tapo C210 Pan Tilt Home Security WiFi Camera

We personally use this CCTV at home, and it's like having a high-tech, non-sleeping, super vigilant guard dog — minus the dog food and barking.

It pans and tilts like a curious cat following a laser pointer. Someone walks by, and this cam’s on their tail (not literally, of course).

Best part? It pings your phone with motion alerts. And for those of us with elderly folks at home, this is like having a personal security guard keeping an eye on them. Except this guard doesn't take coffee breaks.

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Arlo Essential Wired Video Doorbell

Now that you have indoor surveillance covered, it’s time to protect the outside of your home as well.

The Arlo doorbell’s HD video and 1800-degree view ensure you never miss a visitor. With features like night vision and two-way audio, you're not just buying a doorbell — you're investing in peace of mind.

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Nespresso VertuoPlus Premium Coffee Machine

Don’t want to pay for Starbucks but want barista-quality coffee at home? This coffee machine’s for you. This sleek coffee machine uses Nespresso's unique Centrifusion technology, ensuring every cup is brewed to perfection. With a simple touch of a button, it reads the barcode on each capsule and adjusts its brewing parameters accordingly, giving you the ideal cup every time.

To sweeten the deal, your purchase includes a coffee voucher to kickstart your Nespresso journey. Also comes with a 2-year local Singapore warranty.

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Health and Wellness Gadgets

Waterpik Ion Cordless Portable Water Dental Flosser

This cordless flosser efficiently cleans between teeth and below the gumline, ensuring a dentist-like cleaning every time.

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Philips Norelco OneBlade 360 Face + Body Hybrid Electric Shaver

Achieve precise grooming with Philips Norelco OneBlade, designed for face and body shaving.

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Renpho Massage Gun with Heat 2022

One of our favourite deals is back for the Black Friday sales. This massage gun has 4 heating massage heads to choose from, allowing you to target different muscle groups and give yourself a deep tissue massage to relieve sore muscles and help out with workout recovery. It’s super lightweight too, so can easily be taken with you on your travels.

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Renpho Shiatsu Massage Pillow

Get this for under $45 with an additional $15 off voucher at checkout. This ergonomic massage pillow is designed to offer you a rejuvenating massage experience anytime you need it, whether you’re sitting in your office chair or lounging on the couch.

Equipped with advanced Shiatsu massage nodes and adjustable heat function, this pillow mimics the kneading and rolling motions of a real massage, targeting your neck, back and shoulder muscles with precision.

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Oral-B Cross Action Pro 500 Electric Toothbrush

$69.00 $99.93 31% off

Your dentist will stop nagging about your oral health with this toothbrush that doesn't mess around – its advanced cleaning system pulsates to remove up to 100% more plaque, ensuring a deeper clean than manual brushing.

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Kids’ Toys and Games

Cocomelon JJ's Learning Smart Watch

Fun and learning combined in Cocomelon's Smart Watch, ideal for little ones aged from 18 months and over.

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Playmobil Advent Calendar

Count down to Christmas with a different Playmobil toy every day to complete a sweet sleigh ride scene. Find more advent calendar deals here

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Marvel Dice Throne 4 Hero Box

Engage in thrilling strategy play with the Marvel Dice Throne game, a must-have for Marvel fans of the Scarlet Witch, Thor, Loki and Spider-Man.

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Pokemon Elite Trainer Box

A top pick on Amazon, this multicoloured set includes 8 booster packs, exclusive Gigantamax Pikachu card sleeves and essential gaming accessories. It’s the perfect gift for the Pokemon-obsessed kid.

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Nanoblock Pikachu Micro Building Blocks

This tiny Pikachu is perfect as a stocking stuffer.

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Lego sets

Lego Super Mario Adventures with Mario Starter Course

It’s the Lego -Super Mario crossover you’ve been waiting for. This interactive 231-piece set includes a Lego Mario figure with LCD screens and a speaker for dynamic reactions and iconic sounds.

Build, play, and earn virtual coins in a customisable course with action bricks, cloud platforms, and iconic enemies like Goomba and Bowser Jr. Suitable for kids aged 6 and over.

Shop Now

Lego Vincent Van Gogh – The Starry Night

It’s okay if you can’t paint — you can now Lego your way into the art scene. You’ll piece together Van Gogh’s swirling masterpiece, one tiny brick at a time. It’s therapeutic, artistic and you don’t even have to clean paintbrushes afterward.

Despite the set having over 2,000 pieces, we promise that fixing this up will not leave you frustrated enough to cut off your ear. Find more Lego deals here

Shop Now


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Check out our full coverage on all Black Friday deals on these other publications:

The Straits Times:Black Friday TV and soundbar dealsBlack Friday luggage dealsBlack Friday vacuum cleaner dealsBest Amazon Black Friday deals under $80Home and Decor:Best Black Friday kitchen dealsBest Black Friday bedding dealsThe Singapore Women’s Weekly:Best Black Friday toys and games dealsBest Black Friday haircare dealsHer World:Best Black Friday Korean and Japanese beauty dealsBest Black Friday beauty deals for all ages

Want more Amazon discounts? VisitHWZ Couponsfor promo codes and exclusive offers.

Editor's note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on the novelty factor and how much of a discount it is being offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you're unable to secure the listed offer due to errors on our part or should the offers expire by the time you've checked them.

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