The new store is on the 2nd floor of the new One Holland Village mall. The mall itself is newly opened with some other stores lying vacant.
There was a traditional lion dance to welcome "prosperity".
Sony is encouraging us to buy what we can now before we're charged an extra percentage point in GST next year!
Melvin Pang, President, Head, Singapore Marketing Centre, Sony Electronics (Singapore) explains the store's "try before you buy" concept.
Customers can bring in their favourite movie to see how it would play and feel over a Sony Bravia TV.
Customers can loan and use selected digital cameras for up to two hours outside the store.
When you try a camera, you also get access to its accessories, like a stand, remote, lenses, and more.
The store also has some camera bags that you can tryout as well.
Back to the products in the store. Bring in your own Spotify playlist and try out your music sounds when played on a Sony Xperia smartphone.
A wall of Sony soundbars just waiting for you to bring in some audio or a movie to play.
You may be able to get your hands on an elusive PS5!
This surprised me as I didn't know that Sony made turntables.