Warning, Disney+ will start cracking down on password sharing next year
Disney CEO Bob Iger said during the company's recent third-quarter earnings call that Disney+ will begin cracking down on password sharing next year.
We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family. Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies. And we will roll out tactics to drive monetization sometime in 2024.
The move comes after Netflix implemented its own changes to stop its subscribers from sharing passwords and then experiencing a surge in paid subscribers.
After cracking down on password sharing, Netflix reported that it added 5.9 million paid subscribers globally. Clearly, Disney thinks it can also enjoy good results by acting similarly
Iger also shared that Disney has the "technical capability" to monitor password sharing, and while he did not give a specific number, he did say that it's "significant" and that cracking down on this behaviour would help Disney+ to grow.
Separately, Disney+ has just raised the price of its ad-free plan in the US from US$10.99 to US$13.99. There's no word yet if this price hike will be coming to Singapore.
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