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HomenewsMcDonald's Singapore unveils limited-edition Grimace digital collectibles

McDonald's Singapore unveils limited-edition Grimace digital collectibles

McDonald's Singapore unveils limited-edition Grimace digital collectibles

In an unexpected blend of nostalgia and modern technology, McDonald's Singapore is set to launch 2,000 exclusive Grimace digital collectibles. Each of these digital tokens, featuring unique designs, represents a fusion of the beloved Grimace character from McDonaldland and the contemporary world of digital assets.

Grimace, recognised for his iconic look and affable nature, has warmed hearts in the McDonald's universe for over half a century. Today's announcement sees the character reimagined through a collaboration between Bandwagon Labs and renowned local NFT artist, ‘The Hidden Walls’. Utilising generative art, these limited-edition tokens capture the distinct charm of Grimace in a fresh and innovative manner.

The introduction of these Digital Collectibles isn't merely about merging the past and present. It's a forward-looking move by McDonald's Singapore to foster deeper digital engagement with their community. Collectors can anticipate unlocking special treats linked to their digital assets in the not-so-distant future.

This endeavour is in line with McDonald's Singapore's ongoing commitment to craft unique experiences for its patrons. As digital transformation alters our daily interactions, the fast-food giant aims to remain a pioneer, consistently enhancing its brand experience for every customer.

For those eager to secure one of these collectibles, they'll be available at no cost, minted directly through the McDonald’s app. Given their exclusive nature, enthusiasts are advised to act fast, as they're anticipated to be snapped up swiftly.

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