Apple said to be testing ChatGPT-like tool and other generative AI tech
Prompted by the popularity of AI chatbots, Apple is reportedly testing an internal chatbot and developing its framework.
People with knowledge of the efforts told Bloomberg that Apple has developed an "Ajax" framework for large language models. The "Ajax" framework is built on Google's Jax machine learning framework which runs on Google Cloud.
In addition, Apple is said to be testing an internal chatbot that engineers refer to as "Apple GPT". Special permission has to be granted to employees who want to access the chatbot, and its output is strictly used for product prototyping and answering questions based on the data that the company used to train it. Development of new product features for consumers via the chatbot is not allowed.
Sources say AI is becoming a priority for Apple over the past several months as the company is concerned that it is falling behind the competition and new AI-based technologies could potentially change how people interact with smartphones.
At the moment, Apple has no "clear strategy" to release AI-based technology to consumers. Bloomberg claims Apple might make a "significant" AI announcement next year, but there is no concrete plan as of yet.
While AI is tipped to be the next big thing, Apple is taking a very cautious approach. Apple CEO Tim Cook recently shared that there are "a number of issues that need to be sorted" with AI. He also stated that Apple would continue to integrate AI across its products "on a very thoughtful basis".
OpenAI released ChatGPT-4 in March this year, which was then just four months after the debut of ChatGPT. ChatGPT-4 is touted to be more accurate, more creative, and collaborative, and is "40 per cent more likely" to offer factual responses.Google launched its ChatGPT alternative, Bard in February which is powered by Language Model for Dialogue Applications (LaMDA).
With competition in the AI space heating up, Apple's chatbot and AI offerings need to offer something unique to stand out or risk suffering the same fate as Siri.
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