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HomenewsLeica's new M11-P is the world's first camera with Content Credentials

Leica's new M11-P is the world's first camera with Content Credentials

Leica's new M11-P is the world's first camera with Content Credentials

Leica Camera has launched the Leica M11-P, its newest M-series that embeds Content Credentials directly into the metadata of every image it captures. The technology leads the way in the digital photography industry, establishing a new layer of trust and traceability for online content.

The concept of Content Credentials, essentially digital nutrition labels for content, has been steadily gaining traction across various sectors. Developed in compliance with the open-source standard of the Content Authenticity Initiative (CAI), this technology attaches a secure layer of metadata to each image, making it possible to track information such as names, dates, edits, and tools used in the image creation process. Every image captured by the Leica M11-P will include a CAI-compliant digital certificate, making it easier to confirm the image's authenticity via open-source CAI tools.

Interestingly, the move places Leica at the forefront of a broader industry collaboration aimed at promoting the adoption of Content Credentials. The German camera manufacturer is working with Adobe and a global consortium of nearly 2,000 members, including media and tech companies, NGOs, and academics, to push for more transparency in digital content. Leica’s technology itself employs specialised hardware, featuring a unique chipset designed to store digital certificates issued by the German Federal Printing Office. This means that the Content Credentials technology isn't just a software add-on but is integrated at the hardware level, providing a stronger layer of traceability for each image.

While the M11-P’s focus on content authenticity is doubtlessly its standout feature, the camera doesn’t skimp on other details. Leica has kept the M11-P true to its traditional M design but with modern twists. One noticeable change is the absence of the iconic red Leica dot on the camera’s front, replaced by a subtle Leica engraving on the top plate – a nod to those who desire more discreet photography. The body of the camera is crafted from high-quality materials, with aluminium used for the matte black version and brass blocks for the silver chrome variant.

Specs wise, the M11-P isn’t quite far off from the original M11. It still boasts a 60MP BSI CMOS sensor paired with Triple Resolution Technology, all processed by the high-performance Maestro-III processor. There’s also a durable LCD monitor made from sapphire crystal glass with an anti-reflection coating. An upgrade from the M11 is the upgraded 256GB internal storage.

The Leica M11-P, available in black and silver versions, is now available for purchase at a retail price of S$13,470 at official Leica Singapore Stores, theLeica Online Storeand authorised dealers.

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