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HomenewsThere are two special Nissin gaming cup noodle flavours for gamers in...

There are two special Nissin gaming cup noodle flavours for gamers in Japan

There are two special Nissin gaming cup noodle flavours for gamers in Japan

In a move that sits at the intersection of gaming culture and instant culinary indulgence, Nissin has rolled out two new flavours aimed squarely at the gaming community: Gaming Cup Noodle Energy Garlic & Black Pepper Yakisoba and Gaming Curry Meshi Energy Ginger Keema Curry. Available only in Japan, that started earlier this month, these new options will be available for ¥280, or approximately S$2.80with the latest currency exchange.

At first glance, you may think this is a perfect match made in gamer heaven, a quirky concoction that offers both sustenance and energy in a single, quick-to-prepare serving. After all, the fusion of gaming and food is not entirely new; think Doritos and Mountain Dew or even Coca-Cola's foray into the esports realm. However, the point of difference for Nissin's new offerings is a subtle nod to gaming culture. These aren't just your average cup noodles or curry-in-a-box; they are caffeinated and seasoned for the gaming elite.

(From left) The Gaming Cup Noodle Energy Garlic & Black Pepper Yakisoba and the Gaming Curry Meshi Energy Ginger Keema Curry.

So, why the focus on gamers? It's evident that gaming is more than just a pastime; it’s a global culture and a burgeoning industry. According to a Newzoo report, the global games market generated revenues exceeding US$159.3 billion in 2020, surpassing sports and movies combined. With the increasing number of hours gamers are clocking in, the demand for convenient, satisfying meals that can be consumed without leaving the computer desk has evidently grown. In this context, Nissin's latest creations could be seen as timely and potentially disruptive.

However, it would be remiss not to consider the health implications of these caffeinated instant food options. While Nissin has not released the exact caffeine content, the regular consumption of caffeinated products can have a range of effects, from sleep disruption to more severe health concerns. The exotic blend of flavours may be tempting, but moderation should be exercised.

For now, these gamer-focused noodle and curry options are only available in Japan, with no word yet on international availability.

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