Tuesday, May 21, 2024
HomenewsDyson celebrates its history of bold colours with its limited-edition Ceramic Pop...

Dyson celebrates its history of bold colours with its limited-edition Ceramic Pop range

Dyson celebrates its history of bold colours with its limited-edition Ceramic Pop range

In a nod to its 25-year-long journey in the Land of the Rising Sun, Dyson has brought its exclusive Ceramic Pop colourway to Singapore. After a quarter-century of market presence in Japan, the brand has decided to offer Singaporeans a new colour scheme for two of its best-selling products, the Dyson Supersonic hair dryer and the Dyson Airwrap multi-styler.

The Ceramic Pop colour palette is not a random choice. It pays homage to Dyson's beginnings when its very first product, the G-Force vacuum cleaner, was launched in Japan in the 1980s. The G-Force stood out in the consumer market not only for its technology but also for its distinctive design and use of colour. These elements are echoed in the Ceramic Pop range, which includes shades like Blush Pink, Ceramic Topaz, and Ceramic Patina.

Dyson's 25th anniversary in Japan is marked by milestones. It was in Japan that Dyson's founder, James Dyson, first sold his cyclone technology vacuum cleaner, the G-Force. Notably, this innovation won the 1991 International Design Fair prize. The company's first venture into the hair care category, marked by the launch of the Dyson Supersonic hair dryer, also took place in Japan in 2016. With its Tokyo office opening in 1998, Dyson's anniversary in Japan is as much a celebration of its past as it is a look towards the future.

To purchase the Dyson Supersonic hair dryer and/or the Dyson Airwrap multi-styler, click here.

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