Samsung sets 10% higher sales target for the Galaxy S24 series
Samsung is expecting the Galaxy S24 series to sell better than the Galaxy S23 series.
The Korea Daily reports that Samsung has indicated a shipment goal of 35 million units for the Galaxy S24 series, which is about 10% higher than that of the Galaxy S23 series. Overall, Samsung aims to sell 253 million phones in 2024.
To put this sales target into perspective, Samsung sold less than 30 million units of the Galaxy S21 and Galaxy S22 each. The Galaxy S23 series fared better with sales of 31 million units.
Samsung's higher sales target for the Galaxy S24 series is said to be driven by the fact that most of its global phone sales came from the entry and mid-range models.
In addition, the South Korean company wants to narrow the gap with Apple as the iPhones have been dominating the global sales charts for years – particular in the high-end.
To achieve the higher sales target, Samsung is rumoured to be bringing satellite connectivity to at least one of the new Galaxy S24 models. It is also reportedly working with Google and Microsoft to bring Google Bard or ChatGPT to the Galaxy S24 series, making them the company's "first AI Galaxy Phones".
Samsung is expected to unveil the Galaxy S24 phones sometime in January next year.
Source: The Korea Daily via SamMobile
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